1

Elevated Prepping & Positioning

Selling your luxury property with The Karas Group begins with a meticulous preparation process. We work closely with you to position your home in the best possible light, from expert staging consultations to highlighting its architectural details. This ensures your property captivates the luxury buyer and is ready to make a lasting impression.

Get a Home Evaluation
2

Strategic Pricing With Data-Driven Insights

We use comprehensive market analytics and proprietary data to develop a pricing strategy that maximizes your home’s value while attracting the most qualified buyers. This data-driven approach ensures your property is competitively and strategically positioned within the luxury market.

3

Prospecting & Private Network Access

Through our robust private network of elite buyers, brokers, and investors, your property gains access to a pool of highly qualified prospects. With insider knowledge of buyer preferences, we connect your home with the right audience, including high-net-worth individuals, athletes, and entertainers, ensuring unmatched exposure.

4

Custom Multi-Channel Marketing Strategy

Luxury properties require luxury marketing. We create bespoke, multi-channel campaigns tailored to your home’s unique characteristics. From high-end photography and cinematic videography to immersive virtual tours, your property is showcased across luxury publications, digital platforms, and private channels. Every strategy is designed to ensure maximum visibility among serious and qualified buyers.

5

Confidence Through Analytics

Throughout the process, we provide regular performance updates and actionable insights, tracking engagement across all marketing channels. This data-driven feedback allows us to refine our strategy as needed, ensuring optimal results and a streamlined selling process.

6

Flawless Execution & Expert Negotiation

From managing inquiries to coordinating private showings, every detail of your sale is handled with precision and care. Our seasoned negotiators ensure the best possible price and terms for your property, safeguarding your interests and securing exceptional outcomes.

7

Seamless Closing & Continued Support

Our team manages every detail to ensure a smooth and efficient closing experience. Even after the sale, we remain available to provide guidance and assistance with your next steps, ensuring a seamless transition to whatever comes next.